Definition
Influence implies an intention to
persuade, convince, influence or impress others (individuals
or groups) in order to get them to go along with or to
support the organization’s direction. The "key" is
understanding others, since Influence is based on the desire
to have a specific impact or effect on. A specific
type of impression to make, or a course of action taken to
get others to adopt.
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Behavioral Descriptions
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Proficiency Level 5
Influences positive relationships
with key individuals, top executives, customer groups,
or external stakeholders (e.g., legislatures, interest
groups, national unions/employee associations,
professional associations, the public).
Negotiates decisions or solutions
that affect the actions of other organizations or the
public at-large.
Sways opinions of entire population
of people in an organization or its stakeholder groups.
Actions result in more favorable
public opinion, improvement in public perception and
increased support for programs and services.
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Proficiency Level 4
Facilitates communication and
cooperation between major functional and stakeholder
groups.
Smoothes working relationships
between various stakeholder groups.
Persuades key people in multiple
functional or programmatic areas to change decisions,
opinions, attitudes, or behaviors.
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Proficiency Level 3

Facilitates agreement on issues among
multiple cross-functional groups or subordinate teams.
Induces members of several small
groups, sub-functions, or small programs to modify
activities or procedures.
Convinces professional or management
staff in separate but interrelated areas to compromise
on something.
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Proficiency Level 2

Influences a number of staff,
managers, peers, internal customers, or a limited
population of external customers to do something they
wouldn’t do otherwise.
Facilitates positive dialog within a
small work unit, project team, local operation or
program segment.
Helps others reach agreement and make
compromises.
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Proficiency Level 1

Engages in dialog that has an impact
on one’s individual activities.
Influences one or two other people –
a manager, a peer, a customer, or a coworker.
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Suggested Activities for Development

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Volunteer to negotiate a problem with
a customer.
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Attend an Alternative Dispute
Resolution (ADR) workshop.
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Meet with someone whose negotiating
skills you would classify as win/win. Find out what she
or he does and apply what you learn to similar
situations.
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When preparing for a negotiation,
practice in front of your manager, colleagues, or family
members.
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Do some brainstorming and list a
number of ways that you could act to influence a
situation, then consider which are most likely to be
effective.
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Ask for feedback from people who did
not support an idea or proposal you developed. Find out
what you could have been done to persuade them.
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Videotape yourself participating in a
role-play where you are persuading someone to take
action. Review it and give yourself feedback on your
approach.
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Invite your manager to observe you in a meeting where
you will be negotiating or influencing a group. Ask for
feedback.
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Negotiate a contract with a customer.
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Volunteer to serve as a mediator.
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Volunteer to work on a
cross-functional team.
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Make a presentation to senior
management about providing an innovative product or
service to customers.
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Recommended Courses

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Additional Resource

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Negotiating and Influencing Skills:
The Art of Creating and Claiming Value by B. C. McRae
(Sage Publications, 1998). Subject: negotiation,
influence.
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25 Role Plays for Negotiation Skills
by S. Asherman, I. G. Asherman, & S. V. Asherman (Human
Resource Development Press, 1995). Participants think
and act like negotiation experts.
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Credibility: How Leaders Gain and
Lose It, Why People Demand It by J. M. Kouzes & B.
Posner (Jossey-Bass Publishers, 1993). This is a guide
to help managers understand the fundamental importance
of credibility for building personal and organizational
success, and for fostering trust within work, family and
the community.
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Facilitation Skills for Team Leaders
by C. L. Martin & D. Hackett (Crisp Publications, 1993).
Offers easy-to-understand concepts that will be
immensely helpful to all team leaders. Lead your team
into organized productivity.
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Getting to Yes: Negotiating Agreement
Without Giving In by R. Fisher, W. Ury & B. Patton
(Penguin Books, 1991). This book offers a concise,
step-by-step proven strategy for coming to mutually
acceptable agreements in every sort of conflict.
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Behavioral-Based Interviewing Questions

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